{"id":649,"date":"2021-10-07T14:25:33","date_gmt":"2021-10-07T14:25:33","guid":{"rendered":"https:\/\/arb.com.tr\/?post_type=portfolio&p=649"},"modified":"2021-10-26T13:29:43","modified_gmt":"2021-10-26T13:29:43","slug":"ksdy","status":"publish","type":"portfolio","link":"https:\/\/arb.com.tr\/?portfolio=ksdy","title":{"rendered":"TETRA PAK – K\u00fc\u00e7\u00fck \u015eeyler Do\u011fay\u0131 Yeniler"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

EN \u00c7OK \u00d6D\u00dcLLEND\u0130R\u0130LEN \u00c7EVRE KAMPANYASI
1.750 OKUL <\/b>1.3 M\u0130LYON\u00a0<\/b>\u00d6\u011eRENC\u0130<\/b><\/p><\/blockquote><\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n
\n
\"ARB_PORTF06_SLIDER_IMG_09\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_06\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_10\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_11\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_08\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_12\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_07\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_01\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_02\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_03\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_04\"<\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\"ARB_PORTF06_SLIDER_IMG_05\"<\/div>\n <\/div>\n <\/div>\n\n
\n <\/span>\n <\/span>\n <\/span>\n <\/div>\n
\n <\/span>\n <\/span>\n <\/span>\n <\/div>\n<\/div><\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

TETRA PAK<\/h3>

K\u00fc\u00e7\u00fck \u015eeyler Do\u011fay\u0131 Yeniler<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

BRIEF<\/h3>

Y\u00fcksek \u00e7evre hassasiyeti ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilen ambalajlar\u0131 ile Tetra Pak\u2019\u0131n \u2018\u2019\u00e7evre ve geri d\u00f6n\u00fc\u015f\u00fcm\u2019\u2019 konusundaki bilgi, deneyim ve hassasiyetini kamuoyuna aktarmak. \u00c7evre i\u00e7in herkesin yapabilecekleri konusunda harekete ge\u00e7irecek nedenleri, topluma aktararak kurumsal sorumluluk almak. \n.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

PROBLEM<\/h3>

Ambalaj kategorisinde, Tetra Pak kutular\u0131n\u0131n daha \u00e7evreci ve %100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir olduklar\u0131n\u0131n t\u00fcketici nezdinde yeterince bilinmemesi.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

\u00c7\u00d6Z\u00dcM<\/h3>

Milli E\u011fitim Bakanl\u0131\u011f\u0131, \u0130stanbul \u00dcniversitesi ve Tetra Pak i\u015fbirli\u011finde s\u00fcrd\u00fcr\u00fclebilir bir \u00e7evre kampanyas\u0131 olu\u015fturmak ad\u0131na, 12 ilde ilk\u00f6\u011fretim okullar\u0131nda, e\u011fitim seminerleri verilmi\u015f ve geri d\u00f6n\u00fc\u015f\u00fcm kavram\u0131n\u0131 somutla\u015ft\u0131ran kurgu ile mesajlar\u0131n verilmesi sa\u011flanm\u0131\u015ft\u0131r. End\u00fcstri m\u00fchendisleri i\u015fbirli\u011fi ile de \u00e7ocuklar\u0131n karton ambalajdan nas\u0131l ka\u011f\u0131t elde edilece\u011fini deneyimleyebilecekleri kitler haz\u0131rlanm\u0131\u015ft\u0131r. Okullarda bu e\u011fitimi alan her \u00e7ocuk karton ambalajdan ka\u011f\u0131t elde etme deneyimine kat\u0131lm\u0131\u015ft\u0131r. \u201cDeneyimlemek anlaman\u0131n en etkili yoludur\u201d ger\u00e7e\u011fiyle, geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn somutla\u015fmas\u0131 anlam\u0131nda en etkili kampanya kurgusu haz\u0131rlanm\u0131\u015ft\u0131r.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t
\"\"<\/figure>

SONU\u00c7<\/h3>

2004 y\u0131l\u0131ndan beri, 12 ilde, 1.750 okulda, 1.3 milyon \u00f6\u011frenciye ula\u015f\u0131lm\u0131\u015ft\u0131r. Bu kampanya ile 2015 y\u0131l\u0131nda ARB & Tetra Pak, \u00c7EVKO Vakf\u0131 Ye\u015fil Nokta \u00d6d\u00fclleri\u2019nde \u201cEn iyi KSS Projesi\u201d \u00f6d\u00fcl\u00fcne, 2016 y\u0131l\u0131nda S\u00fcrd\u00fcr\u00fclebilir \u0130\u015f \u00d6d\u00fcllleri\u2019nde \u201cSosyal Etki Kategorisi\u201dnde b\u00fcy\u00fck \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Yine ayn\u0131 y\u0131l, Avrupa Birli\u011fi \u00c7evre Komisyonu taraf\u0131ndan verilen d\u00fcnyan\u0131n sayg\u0131n \u00e7evre \u00f6d\u00fcl\u00fc Green Apple Awards'ta,\"En \u0130yi Uygulama\" dal\u0131nda \u00f6d\u00fcl kazanm\u0131\u015ft\u0131r. 2017 y\u0131l\u0131nda ise T\u0130SK Kurumsal Sosyal Sorumluluk \u00d6d\u00fclleri\u2019nde \u201cKapsay\u0131c\u0131l\u0131k\u201d kategorisinin kazanan projesi olmu\u015ftur. Ayn\u0131 zamanda kampanya Arabistan, M\u0131s\u0131r, Pakistan ve \u0130ran\u2019a ihra\u00e7 edilerek uygulamaya ge\u00e7ilmi\u015ftir.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n

<\/h2>

Harikas\u0131n TETRA PAK<\/span><\/h3>
<\/div>

Bize bu proje de g\u00fcvendi\u011finiz ve bize emanet etti\u011finiz i\u00e7in te\u015fekk\u00fcr ederiz. Sizinle kurdu\u011fumuz dostluk bizi \u00e7ok mutlu etti.<\/p><\/div><\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t
\n \n
<\/div>\n
\n <\/div>\n
\nT\u00dcM KAMPANYALAR<\/span> <\/div>\n <\/a>\n \n <\/div>\n\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n
\n
\n \n \n\n \n \"TSKR\" \n <\/div>\n <\/div>\n\n<\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

EN \u00c7OK \u00d6D\u00dcLLEND\u0130R\u0130LEN \u00c7EVRE KAMPANYASI 1.750 OKUL 1.3 M\u0130LYON\u00a0\u00d6\u011eRENC\u0130 TETRA PAK K\u00fc\u00e7\u00fck \u015eeyler Do\u011fay\u0131 Yeniler BRIEF Y\u00fcksek \u00e7evre hassasiyeti ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilen ambalajlar\u0131 ile Tetra Pak\u2019\u0131n \u2018\u2019\u00e7evre ve geri d\u00f6n\u00fc\u015f\u00fcm\u2019\u2019 konusundaki bilgi, deneyim ve hassasiyetini kamuoyuna aktarmak. \u00c7evre i\u00e7in herkesin yapabilecekleri konusunda harekete ge\u00e7irecek nedenleri, topluma aktararak kurumsal sorumluluk almak. . PROBLEM Ambalaj kategorisinde, Tetra […]<\/p>\n","protected":false},"featured_media":651,"menu_order":0,"template":"","meta":[],"portfolio-cat":[15],"portfolio-tag":[],"portfolio-filter":[],"_links":{"self":[{"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/portfolio\/649"}],"collection":[{"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":20,"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/portfolio\/649\/revisions"}],"predecessor-version":[{"id":1018,"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/portfolio\/649\/revisions\/1018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/media\/651"}],"wp:attachment":[{"href":"https:\/\/arb.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=649"}],"wp:term":[{"taxonomy":"portfolio-cat","embeddable":true,"href":"https:\/\/arb.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-cat&post=649"},{"taxonomy":"portfolio-tag","embeddable":true,"href":"https:\/\/arb.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tag&post=649"},{"taxonomy":"portfolio-filter","embeddable":true,"href":"https:\/\/arb.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-filter&post=649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}