{"id":1067,"date":"2021-12-01T12:43:07","date_gmt":"2021-12-01T12:43:07","guid":{"rendered":"https:\/\/arb.com.tr\/?p=1067"},"modified":"2021-12-01T13:04:59","modified_gmt":"2021-12-01T13:04:59","slug":"yesil-devrim-kapida-2","status":"publish","type":"post","link":"https:\/\/arb.com.tr\/?p=1067","title":{"rendered":"Ye\u015fil Devrim Kap\u0131da"},"content":{"rendered":"\t\t
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Ye\u015fil Devrim Kap\u0131da<\/h2>
<\/div>

D\u00fcnya bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. Covid de bunun bir tetikleyicisi oldu. Bu vir\u00fcs kendi ya\u015fam ortam\u0131ndan koparak geldi. Kendi ya\u015fam ortam\u0131nda hayvanlar insanlara, insanlar hayvanlara kar\u0131\u015fm\u0131yordu ama art\u0131k kar\u0131\u015f\u0131yor, \u00e7\u00fcnk\u00fc do\u011fan\u0131n dengesi bozuldu. Bu kar\u0131\u015fma ile de vir\u00fcs\u00fc bize ta\u015f\u0131d\u0131lar, \u2018\u2019Vir\u00fcs hayvandan geldi\u2019\u2019 k\u0131sm\u0131na da kimsenin itiraz\u0131 yok. Buradaki veri hayvanlar\u0131n habitatlar\u0131n\u0131 \u00e7evresel davran\u0131\u015flar\u0131m\u0131zla bozduk.\u00a0Sonu\u00e7, bitemeyecek mi, bitmeyecek mi, ba\u015fkala\u015facak m\u0131 diye bilemedi\u011fimiz bir s\u00fcre\u00e7teyiz. \u00a0<\/p>

Durum art\u0131k markalar i\u00e7in ye\u015fili koru, geri d\u00f6n\u00fc\u015ft\u00fcr, \u015fu kadar da \u00e7evreciyim mesajlar\u0131n\u0131 vermekten daha fazla bir okumay\u0131 gerektiriyor. \u0130nsanlar\u0131n a\u011fz\u0131nda maske var iken, covid belas\u0131 ile insanlar hayatlar\u0131n\u0131 kaybederken ve t\u00fcm bunlar\u0131n kayna\u011f\u0131n\u0131n da do\u011fan\u0131n d\u00f6ng\u00fcs\u00fcn\u00fc bozan sanayi \u00fcretimi odakl\u0131 insan davran\u0131\u015flar\u0131 oldu\u011fu ortadayken, sokaktaki insan bu mesajlar\u0131 duyar ama \u2018\u2019Bunlar\u0131 ben mi yapt\u0131m\u2019\u2019 der, k\u0131ymet vermez. \u00a0<\/p>

Piyasa yap\u0131c\u0131lar yani d\u00fcnya enerji devleri. B\u00fct\u00fcn bu \u015firketler yak\u0131n zamanda Amerika senatosu komisyonunda ifade verdiler. Su\u00e7lamalara kar\u015f\u0131 kendilerini savundular ama hepsinin ortak kabul\u00fc \u00e7evre kirlili\u011fi, daha da do\u011frusu iklim de\u011fi\u015fikli\u011finin sebeplerinde onlar\u0131n da sorumlu oldu\u011funu kabul etmeleri. Bu konuda sorumluluk ald\u0131klar\u0131n\u0131 ve almaya da devam edeceklerini beyan etmeleri oldu. Yenilenebilir enerji kaynaklar\u0131na daha fazla yat\u0131r\u0131ma y\u00f6neldikleriyle ilgili planlar\u0131n\u0131n \u00f6ncelikli oldu\u011funu teyit ettiler. \u00a0<\/p>

Piyasa yap\u0131c\u0131lardan \u00fclke liderlerine gelelim. Glasgow 2021 \u2018 de bunun bir \u00f6n ad\u0131m\u0131d\u0131r.<\/p>

Art\u0131k \u2018\u2019Ye\u015fil Ekonomi\u2019\u2019 \u00f6ne \u00e7\u0131k\u0131yor. Yine verileri ve sonu\u00e7lar\u0131 konu\u015ftural\u0131m. Avrupa\u2019da ki e\u011filim ortada.\u00a0\u0130svi\u00e7re\u2019deki \u2018\u2019Ye\u015fil partinin\u2019\u2019 \u00a0ald\u0131\u011f\u0131 oy oran\u0131 y\u00fczde 26,\u00a0\u00a0yine \u2018\u2019Ye\u015filler\u2019\u2019 Almanya\u2019da b\u00fcy\u00fck olas\u0131l\u0131kla h\u00fck\u00fcmet orta\u011f\u0131 olacaklar. \u0130nsanlar \u2018\u2019Ye\u015fil Politikalara\u2019\u2019 \u00e7ekiliyorlar. \u00c7\u00fcnk\u00fc kamuoyu bunu istiyor. \u00c7\u00fcnk\u00fc insanlar\u00a0i\u00e7in art\u0131k do\u011fayla uyum, \u00e7evreye uyum, daha fazla ye\u015fili hayatlar\u0131nda isteme art\u0131k bir \u00f6l\u00fcm-kal\u0131m meselesi. \u0130spat m\u0131? \u0130\u015fte, Covid.\u00a0<\/p>

Yani \u00a0\u2018\u2019 Ye\u015fil Ekonomi\u2019\u2019 \u00a0devrimi\u00a0kap\u0131da..<\/strong>\u00a0Baz\u0131 geli\u015fmi\u015f \u00fclkeler bunun planlamas\u0131n\u0131 yapt\u0131.\u00a0Avrupa Birli\u011fi\u2019nin yak\u0131n gelecekte ye\u015fil \u00fcretime ge\u00e7ebilece\u011finden konu\u015fuluyor. Bunun anlam\u0131 \u00fcretilen g\u0131day\u0131, tekstili haz\u0131rl\u0131ks\u0131z de\u011filsen satamazs\u0131n.\u00a0\u00a0<\/p>

Bilinen ger\u00e7ektir ki Avrupa\u2019da olu\u015fan bu talep\u00a0gecikmeli de olsa \u00a0T\u00fcrkiye\u2019ye yans\u0131r. E\u011fitimli gen\u00e7lerin sat\u0131n alma davran\u0131\u015f e\u011filimlerine bak\u0131n, ipu\u00e7lar\u0131 orada.\u00a0Bu gen\u00e7ler \u00e7ok de\u011fil 10 y\u0131l sonras\u0131n\u0131n piyasa belirleyicileri olacaklar. \u00c7\u00fcnk\u00fc onlar sahip olduklar\u0131 kariyer ve sat\u0131n alma g\u00fc\u00e7leriyle belirleyici olacaklar. E\u011fer sen \u00e7evreciysen ve buna ek olarak da ya\u015fama katk\u0131n var ise seni sat\u0131n alacaklar.\u00a0<\/strong>T\u0131pk\u0131 90\u2019l\u0131 y\u0131llarda nas\u0131l dijital devrimin ayak sesleri geldi. Kimileri g\u00f6rd\u00fc, kimileri g\u00f6remedi. \u015eimdi de \u00a0ye\u015fil ekonominin ayak sesleri\u00a0kap\u0131da.\u00a0\u00c7\u00fcnk\u00fc \u00e7evre duyarl\u0131l\u0131\u011f\u0131 beklenenin \u00fczerinde art\u0131yor!<\/strong><\/p>

\u015eimdi markalara d\u00fc\u015fen kendilerini bu s\u00fcrece adapte etmeleri ku\u015fkusuz.\u00a0Hatta marka ama\u00e7lar\u0131n\u0131 da bu verileri de ciddiye alarak d\u00fc\u015f\u00fcnmeleri.\u00a0\u0130leti\u015fim faaliyetlerini de bu odakta ger\u00e7ekle\u015ftirmeleri.<\/p>

Bir \u00e7ok markan\u0131n g\u00fcndeminde \u2018\u2019s\u00fcrd\u00fcr\u00fclebilirlik\u2019\u2019 var. S\u00fcrd\u00fcr\u00fclebilirlik\u00a0en d\u00fczg\u00fcn tan\u0131m\u0131yla \u2018\u2019ekonomik geli\u015fme\u2019\u2019, \u2018\u2019\u00e7evrenin korunmas\u0131\u2019\u2019 ve \u2018\u2019sosyal sorumluluk\u2019\u2019 aras\u0131ndaki sinerji. Bu sinerjiyi topluma yayan en \u00f6nemli ara\u00e7 ise \u2018\u2019Sosyal Sorumluluk Kampanyalar\u0131\u2019\u2019.\u00a0Yine veriler a\u00e7\u0131k\u00e7a g\u00f6steriyor ki \u00e7evre odakl\u0131 yap\u0131lan sosyal sorumluluk kampanyalar\u0131n\u0131n etkisinin ger\u00e7ek anlam\u0131yla\u00a0hem markaya hem de hedef kitlesine fayda sa\u011flamas\u0131 i\u00e7in bu kampanyalar\u0131n bilgi verici, harekete ge\u00e7irici \u015fekilde \u00e7ocuklardan , yeti\u015fkinlere yay\u0131lacak \u015fekilde hayata ge\u00e7irilmesi gerek. \u00a0Ancak yine veriler s\u00f6yl\u00fcyor ki yak\u0131n gelece\u011fin belirleyicisi olacak bu nesile pek de \u00e7evre kampanyas\u0131 yat\u0131r\u0131m\u0131 yap\u0131lm\u0131yor.<\/p>

Pazarlama zihinlerinin art\u0131k \u00a0\u2018\u2019 \u00fcr\u00fcn\u00fcm\u00fcn alameti farikas\u0131 bu, bunun i\u00e7in almal\u0131s\u0131n\u2018\u2019\u00a0fonksiyonel reklam ileti\u015fiminden\u00a0,\u00a0\u2018\u2019benim \u00fcr\u00fcn\u00fcm\u00fcn d\u00fcnyaya, \u00e7evreye, insana katk\u0131s\u0131 bu. Bir tane almak ister misin?\u2019\u2019<\/strong>\u00a0vaadine d\u00f6n\u00fc\u015fmesi gerek.<\/p>

\u00c7\u00fcnk\u00fc bu vaadi talep eden bilin\u00e7li t\u00fcketici. Belki \u015fu an enflasyonist bask\u0131,\u00a0\u00fclke sorunlar\u0131 aras\u0131nda bu kitlenin oran\u0131 d\u00fc\u015f\u00fck g\u00f6r\u00fcn\u00fcyor ama yak\u0131n bir gelecekte bu y\u00fczde b\u00fcy\u00fcyerek artacak. Bu talebi g\u00f6rmeyen markalar\u0131n t\u00fcketicilerden alaca\u011f\u0131 yan\u0131t ise yak\u0131n bir zaman i\u00e7erisinde \u015fu olabilir:<\/p>

\u2018<\/em>\u2019 Ben seni sat\u0131n alm\u0131yorum, bana seni sat\u0131n ald\u0131racak, \u00a0neye katk\u0131 verdi\u011fini anlad\u0131\u011f\u0131m bir neden bul\u2019\u2019<\/em><\/strong><\/p><\/div><\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ye\u015fil Devrim Kap\u0131da D\u00fcnya bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. Covid de bunun bir tetikleyicisi oldu. Bu vir\u00fcs kendi ya\u015fam ortam\u0131ndan koparak geldi. Kendi ya\u015fam ortam\u0131nda hayvanlar insanlara, insanlar hayvanlara kar\u0131\u015fm\u0131yordu ama art\u0131k kar\u0131\u015f\u0131yor, \u00e7\u00fcnk\u00fc do\u011fan\u0131n dengesi bozuldu. Bu kar\u0131\u015fma ile de vir\u00fcs\u00fc bize ta\u015f\u0131d\u0131lar, \u2018\u2019Vir\u00fcs hayvandan geldi\u2019\u2019 k\u0131sm\u0131na da kimsenin itiraz\u0131 yok. Buradaki veri hayvanlar\u0131n habitatlar\u0131n\u0131 \u00e7evresel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1067"}],"collection":[{"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arb.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1067"}],"version-history":[{"count":8,"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1067\/revisions"}],"predecessor-version":[{"id":1091,"href":"https:\/\/arb.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/1067\/revisions\/1091"}],"wp:attachment":[{"href":"https:\/\/arb.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arb.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arb.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}